Pitch templates

AI-generated templates personalized to your product launch

Reactive pitch — responding to a news article

Best for: when a journalist just published something relevant to your product

Subject: Re: [Article headline] — [your product] does exactly this

Hi [First name],

I read your piece on [topic] and wanted to share something relevant. I built [product name] that [one-line value prop] — the exact situation your article covers.

We launched recently — [key stats].

Would you be open to a quick look?

Proactive pitch — cold outreach

Best for: reaching out to journalists on your target list

Subject: [One-line product hook]

Hi [First name],

I'm reaching out because you cover [their beat]. I built [product name] that [value prop].

Quick context: [interesting stat or insight about the problem you solve]...

Data-driven pitch — riding a news cycle

Best for: breaking news or trending topics in your vertical

Subject: [Stat or event] — here's what [audience] should know

Hi [First name],

Yesterday [newsworthy event]. I run [product name], and wanted to share some context that might be useful for your coverage.

Follow-up — 5 to 7 days after initial pitch

Best for: bumping a pitch that got no response

Subject: Re: [Original subject]

Hi [First name],

Just bumping this up — wanted to make sure it didn't get buried. Happy to jump on a quick call or send over a demo.

No worries if it's not a fit. Appreciate your time.